:Who We Are:
:Meet the Founder:
Our Founder, Ayanna, has been on a mission to make textured hair styling easy since she started the brand in 2008. Originally named Donna Marie products (named after her grandmother who inspired the brand), outdo was developed to take the guesswork out of natural hair care and deliver salon quality results using clean ingredients. As a licensed cosmetologist with over 15 years experience exclusively styling natural hair, Ayanna knows all textures.
When she became a mom, she realized that products centered around maintaining healthy textured hair and cutting down the time you spend on your hair were lacking in the industry and she launched the Outbar salon to solve this problem in 2017. Shortly after, she renamed the products, Outdo as it spoke to the brands mission to make natural hair styling simpler, as the successful startup Outbar has done for clients in her hometown, DC/MD/VA aka “The DMV”.